SEO & Your Traffic
There is both good traffic and unproductive traffic, and the SEO of your website will help to push which one you will ultimately receive.
If you are checking your search statistics and are finding that many are getting to your website after searching for unrelated terms to your business, you are suffering from not-so-great SEO. This leads to one time visitors, and if your business uses the website to drive more customers this can harm the bottom line itself.
Before you pull your hair out trying to figure out how to fix it, if to fix it, or what methods to use there are some simpler things you can do get started. Some of those options are a bit more time intensive, but they are workable and will help you improve your relevant search rankings.
How does SEO help?
Consistent and updated content is a key to better rankings and more popularity with the search engines. By incorporating your main keywords into your posts, the search engines will see them and in theory, you should rank better.
SEO is a rather intimidating problem facing most websites and while it seems incredibly complex and a huge hassle, you should pay some mind to improving the search engine rankings.
What is SEO?
The quick and easy answer it’s the best way presently to get the most search engine bots to your website. Which is something you want, it increases the good kind of traffic and makes your website more valuable in terms of rankings and ‘bot juice’.
It’s work. It’s lots and lots of work.
If you are looking to do it on your own, there are some basic things you will want to look into:
- Meta Keywords and Titles: What is your page about? Make a list of the search terms related to your website. For a decent jumping off point, you can use Google’s AdWords tool to have it’s bot look at your website. Keep page titles relevant to your content and incorporate the keywords if possible.
- Be Relevant: Sure, you can just copy and paste anything into the meta area but it won’t do you any good. Keep your keywords related to your content.
- Avoid Link Farms: It’s a common mistake, especially when you hear that the more websites that link to you the better. Generally speaking, link farms (websites that just collect links) will hurt you more than anything. You won’t get traffic, and they can lower your value.
- Link yourself properly: Make sure that your pages link to each other. The bots follow these links and find more of your website. Unlinked, or even 404 pages should however *not* be linked.
- Make your URLs make sense: Proper and human readable address’ can help. Jumbled and seemingly random strings hurt your ranking.
- Keep it all fresh: Having fresh content helps out. Keeping your website updated, and on topic will help get you more attention from the bots. The best way to do this? Have a blog on your website.
Of course, if all else fails there are still three legitimate options to give your SEO a boost in the search engines. While they are more difficult in the short run, they can still help make up for the difficultly by working well.
- Rewrite: If you don’t have too much in the way of content already on your blog, you can seriously consider just rewriting your present content with the keywords you listed in mind.
- Start Now: This is an under-utilized but good choice. If you have a lot of content and a lot of visits that you don’t want to lose start writing posts now geared towards correct SEO. Use keywords properly and often, the list you made can also serve to give you some post ideas.
- Start Over: Consider starting over only if you feel that your website is truly hopeless. Generally speaking, this should be only used if there are absolutely no other options, this option used far more often than it really needs to be.
While rewriting (or hiring someone to rewrite) content isn’t for everyone or in the budget for every business they are possibly one of the best options available. If your website has a brand already, you can easily choose the start now option.